OUR TEAM

Daniela Cox

CEO - DENMARk

As CEO of Plura, Daniela designs impact evaluation tools and experimental techniques for human development and organizational leading, from a holistic and systemic vision. She has experience working with industries on human diversity, gender parity and capacity-building, investments and CSR, social enterprise ecosystems, green compliance and regulatory services, renewable energy, sustainable fashion and jewelry, conscious foods and hospitality, among others.

As a Galapagos National Park naturalist guide for local-based companies and multinational cruise expeditions, such as National Geographic, she boosted her ability to connect systems and understand diversity not as an obstacle but as the main opportunity to co-create across individuals and organizations.

Daniela was the youngest woman ever elected politician in Galapagos. As Alternate Congresswoman representative of Galapagos, she ran youth leadership initiatives influencing 200 local students. As a Galapagos Municipal Environmental Director, she improved the waste management program and the workers conditions.

As a Community Organizer with The Wilderness Society Australia, she raised awareness to protect Australia’s endangered unique species. She has also lectured on her Galapagos local community as stewards of their natural marine resources at Te Papa Museum in New Zealand, and attended the COP25 in Madrid, where she experienced first-hand the powerful messages of Amazonic indigenous leaders on climate justice and global awareness. 

As a third generation Galapagos Islands Woman, Mother, and Expat in Denmark since 2019, she is proud of her origins and uses her public speaking and storytelling skills to advocate for #CaringBalanceDiversity, as a #galapagosstoryteller. As a regenerative B Leader, she lectured on “Justice, Equity, Diversity, and Inclusion” for the Nordic B Leaders Network.

 

Jacob Knudsen

BOARD MEMBER - DENMARK

Born and raised close to Copenhagen, Jacob’s childhood is filled with memories from Blåvand (Blue Water), in the West of Denmark. Here, he developed a close attachment to the natural wonders of Northern Europe. Jacob completed a Bachelor of Business with a Major in Sustainability at Aarhus University in Denmark and a Master in Sustainable Business at Griffith University in Australia, learning how to integrate sustainability in the core competence of a firm.

Besides volunteering for the first community movement raising awareness on plastic pollution in Galapagos, Jacob worked for a composting start-up firm as an Environmental Investment Analyst during his studies in Australia. His tasks included networking at conferences and attending events at the Brisbane Municipality, creating marketing material and writing a long-term sustainability plan. Likewise, he worked at the Environmental Department of the Municipality of Tårnby, where he got first-hand experience on the importance of accurate communication with citizens when implementing new waste management programs.

Jacob is a board member at Plura Consulting, with experience in the ISO 14001 Environmental Management System. He is also partner and chief commercial officer in My Blue Label, a Danish company offering IT systems and compliance services for the Life-Science industry.

 

Frederik Bill Wiberg

SALES & MARKETING - DENMARK

Frederik is an ambitious and resourceful young man from Denmark. He is currently completing an International Bachelors in Social Science focusing on Politics and Business, giving him a wide array of relevant insights which contribute in Plura.

Frederik has work experiences in different industries, mainly from start-ups and clothing firms. His combination of studies and work experiences makes him essential for marketing and sales, along with contributing to navigating within political dynamics in current times. He emphasizes creativity, teamwork and proactivity when engaging across his tasks.

Being highly passionate about nature, sustainable development, and the green transition, Frederik brings positive energy to Plura and plays a significant role in bringing new ideas and initiatives to the table, along with the implementation of them.

Christian Knudsen

SALES & MARKETING - DENMARK

Originally from Denmark, Christian is a service minded, social and concise young man, with a realistic and solution-based approach to businesses. He thrives well in a dynamic and conscious work environment – with the goal of contributing to the professionalism as well as being able to have a laugh. Balance means a lot to him both in nature and in the workplace.

It is important for him to help others and to find happiness in doing so. He has experience in marketing, advising, and customer service with a global minded scope. This mainly comes in relation to his studies as a service economist, as well as to his insights considering diverse cultures – gained through his travels abroad.

He believes that everyone should be able to be sustainable in one way or another. Christian’s ability to combine an empathic and creative view in the needs of dynamic markets is a fundamental to Plura – to find the way he and his team can be most efficient in creating sustainable solutions to impact.